[Locals Only] The Essentials You Didn't Know You Needed
We’ve all heard the old English proverb, “Necessity is the mother of invention.” For one
young college student, this proverb has become a way of life. The past few years the south has seen a resurgence in pop culture, from music to TV and film. Now the world is
waiting to see if fashion is the next industry that the south is ready to take on.
Fortunately there is a brand that is ready to answer the call. Alter Ego Essentials is a contemporary streetwear brand based out of Charlotte, NC. The aesthetic: a paradox. Alter Ego is where high fashion meets the street, where trendy meets timelessness.
It was only last year that Uanja Fraylon launched his clothing brand but he’s no rookie to
fashion. He got his start by distressing and tailoring clothes he bought in retail stores or
thrifted because he wanted a look that he could not find in a store. He soon realized there was a market of consumers looking for what he had to offer. Since then Fraylon has released several collection, dropping his most recent capsule just last month.
So what makes Alter Ego different? As a small business, Uanja Fraylon acts as CEO,
creative director, and product developer which enables him to fine tune each garment
and ensure a quality product. In a short time the brand has gain a lot of popularity throughout the city. Uanja Fraylon is Jerry Lorenzo and Alter Ego Essentials is the Queen City’s Fear of God. They have the essentials you need and can’t get anywhere else. And just like any essential, its
easy to build an outfit around the items and make it a look. Here are a few pieces that
pair great with Alter Ego’s featured garment.
By: Joria James
Take 10% off all featured products by using the code 'jjames10' at checkout