[ON THE RECORD] Findlay Hats / Portland
Anxiously standing in front of what seemed to be your average, Northeast Portland residential home, the door opened. With his beard screaming PNW comfort, wearing shoes of the athletic supreme, & a welcoming facial expression, he introduced himself as Jimmy. We swapped intros & exchanged the tip of the hats, as Jimmy graciously invites me in. Before I got the chance to take a gander, 3 beautiful 4-legged creatures greeted me with a strong & loving presence. Almost like this had been rehearsed for months, each dog strived in strategic mechanisms for making sure I knew that this interview, will involve the 3 amigos. From Gator, with superior kisses you can’t reject, to Ladybird standing at a close second with glaring-jealous eyes that will melt your soul. Then theres precious Ruca, a gentle giant with silence so golden, you can’t help but drop everything you’re doing.
Now trying solely not to surrender to the forces of puppy love, I turn my attention back on Jimmy, who's now stepping through a door into a garage. For what generally stores family automobiles, dad’s never-used tools, even cherished “with-come-age” toys & trinkets, is now storing Jimmy's full throttle gem, a 5-speed Machine that needs more than the "wax on/wax off" treatment, & a polished squad ready to tackle anything in its way. For putting the pieces together, Jimmy is the inevitable Jimmy Hickey. Not only the brains & founder, but he eats, sleeps, even shares his home with his prize possession FINDLAY HATS; A Epic Hat & Apparel company thriving on a unique snapback, while ranging from beanies to graphic tee’s. even with a upcoming women's line in the making, all of this isn't what sets the bar for Findlay. With over 600 styles, not only does this particular team have the Headgear steez on lock, but Findlay Hats takes the phrase "Hold On to your Hats," into heights a huge company like ZUMIEZ had to be apart of.
Now knowing this wasn’t your average house, garage, now even hat, this company grasped something that would take a outdoor voyager & their love for the snapback to the next level. It was plain & simple. Even in your most wild sporting/ outdoor event, the laces are there for you to never worry about your hat falling off. When the laces aren't keeping you & your hat together forever, they fashionably rest on the bill, making a statement & staple in the hat fashion era. While this brand make dreams come true to the vigorous outdoors athletes & explorers, it completely fits the Pacific Northwest motto.
"...Findlay [Hats] was just a Side Project." Jimmy
Now for most people who live their lives in pro sports, outdoor activities, or hat enthusiasts always come to major issues with sportin' headgear, while participating in sporting events. For Jimmy, in 2003, it would all stop there. For he decided to excel to a extreme by adding laces, a patch, & some dedicated fury to his snapback, only to create what is still today, the only snapback in the game to let you continue on your craziest outdoor adventures, while keeping your love for headgear alive. For once a dope photographer ranging from bad ass action shots with our Portland Big Boys, to making families proud shooting senior portraits, Jimmy now wears hats of all trades. From designer to customer service rep, to photographer & sales enthusiast. Giving everything emotionally, physically, & financially, Jimmy decided to share with the world, that losing another hat from dwelling in the heart of mother nature didn’t have to be a problem anymore.
" 90% of my time consists in this garage..."
Still fathoming over how this crew keeps the portland spirit alive by operating in this garage, I finally stepped in, now fully aware that every square inch of this garage is used for the sole purpose of Findlay Hats. From organized buckets of multi-colored laces, to sick DIY back drops, everywhere I turned was another amazing step into making what over 17,000 people onInstagram go for. As my head slowly comes down from hat heaven, I Lock my eyes on Tyler. Another Bearded & stylish gent, his role in this Squad is Findlay's Instafamous Sponsor guru & Sales machine. With over 23,000 social media followers & a supreme true passion & dedication to Findlay, he instantly showed true appreciation & gratitude towards his duties here. From once just being a Super Fan to getting a remarkable chance to work besides Jimmy, he surprised everyone making unbelievable sales that even Jimmy couldn't believe. Not knowing many companies that reaches out to fans hands on, In Findlay's Case, it was very beneficial.