When people walk by Johnny Cupcakes, located in the middle of Boston’s Back Bay neighborhood, they expect to find just that- cupcakes. But Johnny Cupcakes is not your ordinary bakery; in fact it’s the World’s First T-Shirt Bakery.
Johnny Earle, better known as Johnny Cupcakes, has been serving up t-shirts and selling them out of his suitcase since 2001. In 2002 he opened up his first retail store, and then in 2006, he opened up the famous Newbury Street location.
After visiting and talking to some of the staff, I got a good sense of the vibe in the store. The staff at Johnny Cupcakes is inviting, friendly and dedicated to customer relations, all of which compliments the company’s values. Due to the store’s location, it has been attracting curious tourists, hip college students, and all types of families ever since it's opening.
Entering the store is definitely an experience, with old refrigerators filled with limited edition Boston sports teams t-shirts. Since Johnny Cupcakes values collaboration, it’s no surprise that they support teams like the New England Patriots and the Boston Bruins. In fact, some shirts are solely available in the store and not online, which makes this merchandise far from ordinary.
Johnny has done collaborations with Nickelodeon, The Simpsons and even Boston based Suffolk University. The cool thing about these collaborations is that no two batches of freshly baked t-shirts are alike.
Johnny Cupcakes has gained their own following, and Johnny himself travels the world in order to deliver unique lectures and foster entrepreneurship. He is spreading his enthusiasm each day, one t-shirt at a time.
Check out the lectures or connect with Johnny Cupcakes on social media below.